Stuff We Love: Lane Bryant’s Commercial
Controversial or not, we love the unabashed sexiness of the new Cacique ad!
It’s been swirling around the blogosphere since last week, but in case you haven’t heard, reports emerged stating that two television networks, Fox and ABC, refused to air Lane Bryant’s new ad for Cacique lingerie. However, both networks run similarly racy Victoria’s Secret ads during prime time viewing hours, leading to speculation over whether the model’s size 16 bod was the reason behind the rejection. While the PR battle between Lane Bryant and the networks continues, let’s focus on a different issue: how awesome this ad is. Click below to view.
Sure, the model featured in the ad, Ashley Graham, is a size 16 – really on the cusp of plus size nowadays. But considering what usually passes for the female standard on television, this might be the beginning of a shift in both media perceptions and portrayals. Setting aside whether ads of this nature objectify women, and whether this is right or wrong, showing women with curves and some meat on their bones moving about with confidence, sass, and energy promotes just the sort of self image we value here at FGG.
Since the controversy first broke, both networks have agreed to air the ad during later portions of popular prime time programming. And Lane Bryant’s initial loss is now our gain, as the company is offering customers who visit www.lanebryant.com/sexy 40% off Cacique lingerie. And we’re excited that people are talking about what defines sexy, and whether it’s related to size at all. We’d be happy with a looser association.
Readers, tell us: What do you think of these ads, especially compared to Victoria’s Secret commercials? Are either or both too much of a good thing, or do they each strike the perfect note?
I love the Lane Bryant ad. They almost turn me lesbian. They’re sexy and saucy and attractive.
I don’t however feel the same way about Victoria’s Secret ads.
I think the VS ads are usually pretty raunchy. The Cacique add and model were very tasteful and of course sexy. All I have to say is “I WANT MORE!” LOL
I heart this ad in a major way. The VS ads are full of scantily-clad beauties too, but the tone is nowhere near as sensual as the Cacique one. I don’t think it’s too risque to run, but this is the first lingerie ad I’ve ever seen that had me glued to the screen. She’s classically lush and incredibly hot — this ad is way sexier than the aggressive ones for big retailers and high fashion, even though more of the model’s body is covered.
I think both the victoria’s secret and lane brant ads are great. They both show women who seem happy and confident. I wish everyone could stop focusing on the size of the women and focus on how beautiful they are. All of them. (However, on a side note, I’m a size 18 and look nothing like this model. I wish my bigger bod could be so smooth but lets face it, most of them are not)
I *love* the ad and totally agree with Celeste’s comment above!
Ashley looks like she’s in love and somebody’s in love with her. The VS models look aggressive, like they intend to hurt somebody.
I think it is a wonderful ad, Ashley is so beautiful and confident. My wonderful husband says the Victoria’s Secret ads are repulsive the models are so thin. It is so nice to see “real women” portrayed as attractive. Good for Lane Bryant – who is the recipient of lots of publicity over this issue. I hope we will see more models like Ashley – not only for plus size items, but in the main stream as well!